Released on: January 17, 2008, 10:35 pm

Press Release Author: Bharat book Bureau

Industry: Telecommunications

Press Release Summary: An explosive subscriber and revenue growth, yet thin profit
margin line has forced mobile service providers to look beyond voice based service


Press Release Body: An explosive subscriber and revenue growth, yet thin profit
margin line has forced mobile service providers to look beyond voice based service.
Be it a landline or mobile telephonic system value added services are acting as
enabler to activate the falling revenue line of telecom service operators by
providing bundle of non-voice based data services. It is true that due to new
networks, high bandwidth availability, transition from circuit-switched to packet
networks, upgrades and rollouts of 3G happening globally and mobile handset
standards and technology supporting new formats (3G, SIP, etc.) the concept of value
added services has changed a lot.

SCOPE OF THE REPORT -
This report explains the current scenario of telecom industry in India and tracks
the value added services market.
- It describes the global overview of the VAS market and its evolution.
- Profiles of key VAS providers, content creation and enterprise messaging - their
revenue models, challenges and future potential
- The role of technology and potential of IT application in the VAS market
- Mobile and media & entertainment in the VAS market
- The revenue models and alliances of media companies with VAS providers
- Future Potential and challenges ahead of the VAS market in India

COMPANIES COVERED IN THE REPORT -
This report provides the profiles of major operators in the VAS market with the
description of basic information, management team, milestones, VAS and the future
outlook. Also the report covers a few profiles of those who play a major role in the
VAS market like content providers, software developers, media companies etc.

Target Audience -
- Telecom services providers
- VAS providers or IT companies willing to step into the VAS market
- Management consultant
- Market Analyst
- Content Providers
- Networking service providers
- Media & Entertainment Companies





Table of Contents : -

1. EXECUTIVE SUMMARY,

2. CURRENT SCENARIO OF INDIAN TELECOM INDUSTRY, 2.1 Introduction, 2.2 Subscribers
and ARPU, 2.3 Major Service providers, 2.4 Trends, Issues and Challenges,

3. GLOBAL VAS MARKET,

4. VALUE ADDED SERVICES IN INDIA, 4.1 Evolution of VAS in India, 4.2 Type of
Services currently available in India , 4.3 VAS value chain and potential, 4.4 Major
Operators, 4.4.1 Bharti Airtel Limited, 4.4.2 Reliance Communications, 4.4.3 BSNL,
4.4.4 Hutchison Essar Limited, 4.4.5 TTSL (Tata Teleservices Limited), 4.4.6 Spice
Telecom, 4.5 Trends and challenges,

5. CONTENT CREATION, 5.1 Current status, 5.2 Major Content players, 5.2.1
Cellebrum.com , 5.2.2 Telenity, 5.2.3 ValueFirst Messaging, 5.2.4 MAUJ Telecom, 5.3
Revenue models, 5.4 Challenges, 5.5 Future potential,

6. ENTERPRISE MESSAGING SERVICES, 6.1 Current status, 6.2 Business proposition-a
perspective, 6.3 Revenue models, 6.4 Challenges, 6.5 Future potential,

7. TECHNOLOGY, 7.1 System integration, 7.2 Major software developers, 7.3 Potential
of IT application in VAS,

8. MOBILE, MEDIA AND ENTERTAINMENT, 8.1 New vistas of entertainment for mobile
users, 8.2 Music (ringtones, downloading full songs, caller back tunes and others),
movies, 8.3 Alliance of media companies with VAS/telecom providers, 8.4 Revenue
models ,

9. VAS IN FUTURE, 9.1 VAS - future market potential, 9.2 Mobile entertainment &
Generation next?, 9.3 Future challenges,

10. ANNEXURE 1: BIBILOGRAPHY,

11. ANNEXURE 2: DEFINITIONS,

12. ANNEXURE 3: ABBREVIATIONS,

LIST OF FIGURES

Figure 2.1: India\'s Mobile Data & voice Revenues (2004-2009P),

Figure 2.2: Growth of Fixed-line and Mobile subscribers (1Mar 99-Mar 06),

Figure 4.1: Revenue break-up of the various service lines of VAS, 2005,

LIST OF TABLES

Table 2.1: Customer Acquisition cost of Asian Countries (USD),

Table 2.2: Operating Cost/Subscriber/Month (USD),

Table 2.3: FDI Inflow in Indian Telecom FY04-FY07,

Table 2.4: ARPU of some of the Asian countries, 2004,

Table 2.5: Trend of ARPU in India (Mar05-Mar06),

Table 2.6: Mobile tele-density in India,

Table 2.7: Major Telecom service providers in India,

Table 3.1: Major Fixed-line and mobile operators in the world, 2005,

Table 4.1: Games- Price structure of some of the operators,

Table 4.2: Highly gained shows of Media companies with the alliance of the Operator,

Table 4.3: Principles to be followed for the success of MIM service,

Table 4.4: Age-wise subscribers Service preferences (2004),

Table 5.1: Market share of content services,

Table 5.2: Mobile data market across verticals (Users in m),

Table 5.3: Some of the leading major players of VAS,

Table 5.4 Various adopting price models of mobile data,

Table 6.1: Survey of the effect of modes of communication,

Table 6.2: Mobile transactions of enterprise applications in use,

Table 6.3: Prospects of SMS services across sectors,

Table 6.4: Application of SMS in business functions,

Table 6.5: Applications for Enterprises,

Table 6.6 Revenue-generating enterprise applications,

Table 7.1: Major WAP Solution providers R&D setup and services, India,

Table 7.2: Major telecom software development companies in India,

Table 8.1 Alliances of Media and VAS providers in India,

Table 8.2: Price of ring tones for some operators,

Table 8.3: Prices for other Media and Entertainment services

LIST OF CHARTS

Chart 4.1: VAS Value chain,

Chart 5.1: Content aggregation value-chain model,

Chart 7.1: Various VAS and IT Solutions

For more information, please visit : http://www.bharatbook.com/detail.asp?id=70606

Web Site: http://www.bharatbook.com

Contact Details: Bharat Book Bureau
207 Hermes Atrium,
CBD Belapur,
Navi Mumbai - 400614
Tel : +91 22 27578668 / 27579438
Fax : +91 22 27579131
Website: www.bharatbook.com
Email : info@bharatbook.com